开头要短小;要有立场和观点;避免模板。
如：Should the amount of advertising on TV be increased or decreased?
Nowadays many people discuss whether we need …or not.
Now whether…. has become a very hot debate in society.
As far as this topic is concerned, different people have different opinions. Some people think that ……Others believe that …... I think both views have their reasons.
Recently the ... has been brought into focus ... Nowhere in history has the issue been more visible. In this essay, I aim to explore this complicated phenomenon from diverse perspectives, identify the relevant contributing factors and bring up some effective measures.
一个paragraph一个idea;避免过多examples, esp personal examples.;段落间的平衡
避免idioms, famous sayings
避免poetic language
Explain your point…then explain it again in a different way
Use “a mix of longer and short sentences”