[04:59.86]Lesson 26
[05:03.52]influence
[05:04.99]影响
[05:06.47]No one can avoid being influenced by advertisements.
[05:09.20]没有人能逃脱广告的影响。
[05:11.93]Do not imagine that I want to influence you.
[05:14.50]不要认为我想左右你。
[05:17.07]The same reasons which influenced me then will influence me now.
[05:20.40]当时影响了我的那些理由，现在仍然在影响我。
[05:23.74]pride
[05:25.05]骄傲
[05:26.37]Much as we may pride ourselves on our good taste,
[05:29.04]无论我们自以为眼光有多高明，
[05:31.70]we are no longer free to choose the things we want,
[05:34.24]我们事实上已经无法随心所欲地选购想要的东西了，
[05:36.77]for advertising exerts a subtle influence.
[05:39.34]因为广告对所有的人都施加着一种潜移默化的影响。
[05:41.92]Newland Archer always prides himself on his knowledge of Italian art.
[05:45.20]纽兰.阿切尔一向自命对意大利艺术很了解。
[05:48.47]He prided himself on always doing the thing he had determined to do.
[05:51.86]让他很自负的一点是，他决定了的事情就一定要做到。
[05:55.24]taste
[05:57.12]鉴赏力
[05:59.00]You would be surprised at the extent of his knowledge
[06:01.53]他的知识之广博，
[06:04.07]and the sensitivenss of his taste.
[06:06.20]鉴赏力之精细会让你感到惊讶的。
[06:08.33]There is no accounting for tastes.
[06:10.40]嗜好是无法解释的。
[06:12.48]exert
[06:14.10]施加
[06:15.72]The consumer will exert a measure of influence over the market economy.
[06:18.89]消费者市场经济能够产生一定程度的影响。
[06:22.07]Bob's parents have been exerting pressure on him to give up his job.
[06:25.10]鲍勃的父母一直向他施加压力，要他放弃现在的工作。
[06:28.13]subtle
[06:29.45]微妙的，难以捉摸的
[06:30.77]Satire is a subtle art.
[06:32.95]讽刺是含蓄的艺术。
[06:35.13]This is an extremely subtle diplomatic problem and needs careful handling.
[06:38.90]这是一个非常微妙的外交问题，需要小心处理。
[06:42.68]advertiser
[06:44.60]做广告的人
[06:46.52]In their efforts to persuade us to buy this or that product,
[06:49.50]广告人为了让我们买他们的商品，
[06:52.47]advertisers have made a close study of human nature
[06:55.20]对人性作了仔细研究，
[06:57.93]and have classified all our little weaknesses.
[07:00.56]把人的小缺点也-分类。
[07:03.18]This advertiser seems to have exhausted his wits.
[07:05.82]这个广告似乎是江朗才尽了。
[07:08.46]The advertiser split off from his partner and started a company of his own.
[07:11.93]这个广告人和他的合伙人决裂了，自已开了个公司。
[07:15.41]classify
[07:17.08]分类
[07:18.75]He classified the phenomena he observed according to the way he sensed them.
[07:22.08]他根据感知的方式对观象进行分类。
[07:25.41]Within a few years he had written five book,
[07:27.93]他在几年内写了五本书，
[07:30.46]none of of which could be classified as fiction.
[07:32.79]哪一本都能算小说。
[07:35.13]magic
[07:36.61]有奇妙作用的。
[07:38.08]An advertisement which begins with the magic word Free can rarely go wrong.
[07:41.51]用“免费”这个神奇的词开头的广告大都不会失灵的。
[07:44.93]Ma Liang the Magic Brush is one of my favourite tales.
[07:48.11]《神笔马良》是我最喜欢的童话之一。
[07:51.30]She has a magic touch with plants--there is a green kingdom on her balcony.
[07:54.78]她种花的本领非常奇妙---她的阳台上有一个绿色的王国。
[07:58.25]sample
[07:59.63]精品
[08:01.02]These days,advertisers not only offer free samples,
[08:04.05]现在，广告不仅提供免费样品，
[08:07.08]but free cars,free houses,and free trips round the world as well.
[08:10.61]而且还提供免费汽车，免费住房，免费周游世界。
[08:14.13]The shopping mall is giving away free samples of this new brand fo cooking oil.
[08:17.67]商场正在免费分发这种新品食用油的样品。
[08:21.21]The nurse took a samples of my blood.
[08:23.34]拟士抽取了我的血液样本。
[08:25.47]devise
[08:27.09]设计，想出
[08:28.71]They devised hundreds of competitions
[08:33.28]which will enable us to win huge sums of money.
[08:35.85]他们设计数以百计的竞赛，提供巨额奖金。
[08:38.43]This system was devised because gold was no longer sufficient
[08:41.56]这套办法之所以创立，
[08:44.70]to finance balance-of-payment deficits.
[08:47.06]是由于黄金已不足民融通国际收支中的逆差。
[08:49.42]Many may have to rely more heavily on the short-term stores of energy
[08:52.95]人类将不得不更多地依赖于能源的短期储备，
[08:56.48]and perhaps also devise new storage methods to supplement those of nature.
[08:59.96]或许还得想出新的储备方法来补充自然资源。
[09:03.45]capture
[09:04.82]吸引，赢得
[09:06.19]Radio and television have made it possible for advertisers
[09:09.17]广播、电视使广告商得以用这种方法
[09:12.15]to capture the attention of millions of people in this way.
[09:14.93]吸引成千上万人的注意力。
[09:17.71]The company captures a large share of the market.
[09:20.24]公司接得了很大一部分市场份额。
[09:22.76]The moon was formed elsewhere in the solar system
[09:25.42]月球在太阳系别的地方形成，
[09:28.08]and was later captured by the earth's gravitational fiels.
[09:30.92]然后被地球的引力场俘获。
[09:33.75]manufacturer
[09:35.33]生产厂家，制造商
[09:36.91]During a radio programme,a company of biscuit manufacturers
[09:40.14]有一次，在电台的节目里，
[09:43.37]once asked listeners to bake biscuits and send them to their factory.
[09:46.63]一个饼干公司请听众自已烘制饼干送到他们的工厂去。
[09:49.90]I always read customer mail,so I'm well aware that
[09:52.93]我一向都读顾客的来信，
[09:55.96]most people write to the manufacturer only when there is a problem.
[09:58.99]所以我很知道大多数人只有在有问题时才给厂家写信。
[10:02.02]The air-conditioner did not work,so we sent it back to the manufacturer.
[10:05.85]空调坏了，我们把它送回生产厂家了。
[10:09.67]wheelbarrow
[10:09.17]独轮手推车
[10:08.67]One lady brought in a biscuit on a wheelbarrow.
[10:11.15]一位女士用于推手运来一个饼干。
[10:13.64]The gardener put the withered flowers in his wheelbarrow.
[10:16.16]园丁把枯了的花放在手推车里。
[10:18.68]Roger hid the stolen statue in a wheelbarrow and came back for it in the midnight.
[10:22.46]罗杰把偷来的雕像藏在手推车里，半夜来取。
[10:26.25]boot
[10:27.62]行李箱
[10:29.00]A little later,a man came along with a biscuit which occupied the whole boot of his car.
[10:32.78]不一会儿，一个男子也带来一个大饼干，那饼干把汽车的行李箱挤得满满的。
[10:36.57]Among other problems,the Cardinal was too small and had no boot.
[10:40.14]除了别的问题，卡她那太小了，又没有行李箱。
[10:43.70]I found a little cat sleeping in the boot of my car.
[10:47.02]我发现一只小猫在我的行李箱里醋睡。
[10:50.34]ingredient
[10:52.01]配料
[10:53.68]It had been baked by a college student who had used over 1,000 pounds of fat,
[10:57.76]它是由一个大学生烘制的，用去1，000 多磅面粉，800磅食糖，
[11:01.83]and 400 pounds of various other ingredients.
[11:04.46]200 磅动物脂肪及400 磅其他各种原料。
[11:07.08]Flour and honey are the most important ingredients.
[11:10.02]面粉和蜂蜜是最重要的配料。
[11:12.96]Inspiration and perspiration are the ingredients of success.
[11:16.34]灵感和汗水是成功的要素。
[11:19.72]crane
[11:21.10]起重机
[11:22.47]It was so heavy that a crane had to be used to remove it from the lorry.
[11:25.89]饼干分量太重了，用了一台起重机才把它从卡车上卸下。
[11:29.31]Cranes have come into their present widespread use
[11:31.79]直到19世纪发明了蒸汽机之后，
[11:34.28]only since the introduction of steam engines.
[11:36.86]起重机才得以广泛应用。
[11:39.45]The band hired a crane to lift the piano into the theatre.
[11:42.23]乐队组用上台起重机把钢琴搬进剧场。
[11:45.01]anticipate
[11:46.49]预期，预料
[11:47.96]The manufacturers had to pay more money than they had anticipated,
[11:51.05]饼干公司不得支付比他们的预计多得多的钱，
[11:54.13]for they bought the biscuit from the student for $24,000.
[11:57.41]因为买下那学生烘制的饼干他们花了24，000 美元。
[12:00.68]The football players anticipated nothing but friendly congratulations
[12:04.11]足球运动员们期待着友好的祝贺和一张数目可观的支票。
[12:07.53]and a substantial cheque.
[12:11.19]In business you've got to anticipate how your competitors will act.
[12:14.66]做生意，必须事先估计你的对手会如何行动。

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