In 2001, I wrote a book called, Language and the Internet, and I didn't mention the word blog.
2001年，我写了一本：《语言和网络》，我没在里面提到blog（博客/网络杂志）这个词。

Well, this year, I have a second edition out.
今年，这本书会第二次出版。

In it goes, that's how fast the internet moves.
这次会在里面会提到。网络发展就是这么快！

Those who blog, bloggers, carry out the activity of blogging, setting up a blog site, with a unique web address in order to do so.
发表博客的人叫做bloggers——博主，他们会写博客，会有自己的博客网页，要这样的话就会有个独一无二的网址。

It's an abbreviation of 'web log'; a phrase that was first used in 1997, both as a noun and as a verb, a web log.
其实这个词是web log的缩写词；web blog这个短语首先是在1997年被使用的，兼为名词和动词，如：a web log（一篇网络日志）。

It's essentially a content management system, a way of getting content on to a webpage; it's a genre, a bit like diary writing, or bulletin posting.
它主要是管理内容的一个系统，是把写作内容上传到网络上的方式；是种写作体裁，有点像是日记或者简报。

I mean, people add their posts or diary entries, with some regularity, if you're a blogger you do it daily at least, often several times a day.
我是说，人们会有规律地把他们的发表内容或者日志加上去；你要是个博主，你至少每天都会写博，通常一天会写几次。

So at one extreme there's the personal diary, kept by an individual who wants to tell the whole world about his or her activities, or interests and opinions and so on.
一端会是私人日志，也就是为个人所拥有的博客，他们会跟全世界分享自己做的事情或者兴趣以及观点等等。

And then at the other extreme, there's the corporate blog, maintained by an institution, such as a radio station or a music store.
然后另一方面，会有企业博客，由某个组织在经营，比如说电台或者音乐厅。

Well, there are even more coinages about to come, it seems to me.
嗯，在我看来，似乎会有更多的字词将要问世。

The totality of all blog sites in the world is known as the blogosphere.
我们将全世界的博客加在一起就成了‘博客圈（blogosphere）’。

And if you have a blog and it goes on for too long, be careful, because somebody might describe you as having blogarrhoea!
假如你玩儿博客很久了，要小心，因为某人也许会把你说成是患了blogarrhoea（blogarrhoea是由diarrhoea腹泻一词转变而来，表示无法停止写博文更新博客）！