Chinese solar company Yingli Solar seeks to lift its brand recognition at the World Cup. The photovoltaic module manufacturer was the first Chinese and renewable energy company to sponsor a World Cup four years ago in South Africa.

The company said it plans to offset all carbon emissions created at the soccer tournament and its promotional activities to make it the "greenest" World Cup" in history this year.

In 2010, Yingli Solar spent about 500 million yuan in sponsoring the tournament--what it got from the higher brand recognition is earnings of about 300 million yuan after the tournament.

Through sponsoring the World Cup, Yingli Solar has become more recognized, and its global market share has jumped to 10 percent from only 3 percent in 2011, the company is now the world’s largest PV module manufacturer.