A Renmin University alumnus posted on his Sina Weibo account that a billboard for the university was being featured on the NASDAQ stock market's massive digital screen. The school’s alumni association confirmed that the advertisement would be shown at the Times Square location until September 3rd.
The display features traditional Chinese paintings and calligraphy, as well as the university’s logo and scenic campus. Renmin’s alumni association said the move was aimed at expanding the school’s international exposure in an innovative way.
In early January 2011, a promotional video showcasing China was also displayed on the NASDAQ screen.