Passage One
Questions 16 to 18 are based on the passage you have just heard.
16. A. Maintain the traditional organizational culture.
B. Learn new ways of relating and working together.
C. Follow closely the fast development of technology.
D. Learn to be respectful in a hierarchical organization.
17. A. How the team integrates with what it is supposed to serve.
B. How the team is built to keep improving its performance.
C. What type of personnel the team should be composed of.
D. What qualifications team members should be equipped with.
18. A. A team manager must set very clear and high objectives.
B. Teams must consist of members from different cultures.
C. Team members should be knowledgeable and creative.
D. A team manager should develop a certain set of skills.
Passage Two
Questions 19 to 22 are based on the passage you have just heard.
19. A. It is a platform for sharing ideas on teaching at the University of Illinois.
B. It was mainly used by scientists and technical people to exchange text.
C. It started off as a successful program but was unable to last long.
D. It is a program allowing people to share information on the Web.
20. A. He visited a number of famous computer scientists.
B. He met with an entrepreneur named Jim Clark.
C. He sold a program developed by his friends.
D. He invested in a leading computer business.
21.A. They had confidence in his new ideas.
B. They trusted his computer expertise.
C. They were very keen on new technology.
D. They believed in his business connections.
Passage Three
Questions 22 to 25 are based on the passage you have just heard.
22.A. Prestige advertising.
B. Institutional advertising.
C. Word of mouth advertising.
D. Distributing free trial products.
23.A. To sell a particular product.
B. To build up their reputation.
C. To promote a specific service.
D. To attract high-end consumers.
24. A. By using the services of large advertising agencies.
B. By hiring their own professional advertising staff.
C. By buying media space in leading newspapers.
D. By creating their own ads and commericais.
25. A. Decide on what specific means of communication to employ.
B. Conduct a large-scale survey on customer needs.
C. Specify the objectives of the campaign in detail.
D. Pretest alternative ads or commercials in certain regions.
