【练习】

The Seattle Times Company is one newspaper firm that has recognized the need for change and done something about　it. In the newspaper industry, papers must reflect the diversity　of the communities for which they provide information. It must __1

reflect that diversity with their news coverage or risk losing　their readers’ interest and their advertisers’ support. Operating　　within Seattle, which has 20 percents racial minorities, the __2

paper has put into place polices and procedures for hiring　and maintain a diverse workforce. The underlying reason for __3

the change is that for information to be fair, appropriate, and ubjective, it should be reported by the same kind of population __4

that reads it.

A diversity committee composed of reporters, editors, and photographers meets regularly to evaluate The Seattle Times’ __5

content and to educate the rest of the newsroom staff about　diversity issues. In an addition, the paper instituted a content __6

audit that evaluates the frequency and manner of representation　of woman and people of color in photographs. Early audits __7

showed that minorities were pictured far too infrequently and were pictured with a disproportionate number of negative articles.

The audit results from improvement in the frequency of __8

majority, representation and their portrayal in neutral or positive __9

 situations. And, with a result, The Seattle Times has improved __10

as a newspaper. The diversity training and content audits helped. The Seattle Times Company to win the Personal Journal Optima's Award for excellence in managing change.

 
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