A: The demographic reports are in... From the looks of it, we're going to have to re-evaluate some of the content for our promotional events in different venues.

B:Why, what's the lowdown?

A: According to the report, our Boston crowd is quite different make-up from our Chicago folks. Our Boston consumers are mostly from mid-level to upper-class income levels, universtity or postgraduates, married no children, white collar... You know the kind. Chicago on the other hand is mostly mid to low income levels, single parent homes, blue collar... I think we're talking about two totally different target groups.

B: I have no idea there was that great of deviation between the two venues…  To make our products sell, we have to take the target audience into account.

A: No kidding. We've got to come up with two completely different sales pitches to suit the needs of each groups.