A: The new webpage design is much more effective than before. I feel confident it will rope in a lot more business because of its user-friendly format.

B: Why do you think the new page is so much better than the old page? I thought the old page wasn't half bad....

A: The old page was okay, alright, but there wasn't a big influence in our sales volume, because the site wasn't developed with an eye towards the marketing aspect. Now it's different. We got our marketing department team in on the action, and the results are smashing....

B: What changes were made from the old page to the new page?

A: First, the visitors to the site are encouraged to give their contact information. They can sign up for a free monthly drawing. Once we've got their info, it goes into a database for future marketing mailers and advertising targeting. Also, there are clear links to descriptions of our products and services, so as to give confidence to new customers. We also added a specific area for on-line customer service.... So far we've gotten a ton of positive feedback....

B: Great!