A: Have you seen the sales report for last quarter? Who do you think is our bigest threat?

B: From the numbers, it seems like Borest Inc. is our bigest competitor... Le'Ban and Markford are also major contenders in our market.

A: Le'Ban is the new kid on the block, it's amazing they've had such tremendous success so soon...With them on the scene, the competition is cutthrough, here is information about our competitors' recent market activities.

B: here's information about our competitor's recent market activities...

A: Thanks, this will be a big help in putting together next quarter's marketing strategies.With copetition this intense, we'll have to step up production
even more. We need a price we can compete with.

F: We're in a very competative environment. It's sink or swimin this market.

M: Better start swimming! we've got to find a way to outsmart the other guys. I want a preliminarily srategic marketing plan on my desk by next Tuesday... the competition never sleeps and neither should we.