To respect my work, my associates and myself. To be honest and fair with them as I expect them to be honest and fair with me. To be a man whose word carries weight. To be a 1) booster, not a 2) knocker; a pusher, not a kicker; a motor, not a 3) clog.
To base my expectations of reward on a solid foundation of service rendered; to be willing to pay the price of success in honest effort. To look upon my work as opportunity, to be seized with joy and made the most of, and not as painful 4) drudgery to be reluctantly endured.

To remember that success lies within myself; in my own brain, my own ambition, my own courage and determination. To expect difficulties and force my way through them, to turn hard experiences into capital for future struggles.

To interest my heart and soul in my work, and aspire to the highest efficiency in the achievement of results. To be patiently receptive of just criticism and profit from its teaching. To treat equals and superiors with respect, and 5) subordinates with kindly encouragement.

To make a study of my business duties; to know my work from the ground up. To mix brains with my efforts and use system and method in all I undertake. To find time to do everything needful by never letting time find me or my subordinates doing nothing. To 6) hoard days as a 7) miser does dollars, to make every hour bring me 8) dividends in specific results accomplished. To 9) steer clear of 10) dissipation and guard my health of body and peace of mind as my most precious 11) stock in trade.

Finally, to take a good 12) grip on the joy of life; to play the game like a gentleman; to fight against nothing so hard as my own weakness, and endeavor to grow in business capacity, and as a man, with the passage of every day of time.