Part II
Reading comprehension (35 minutes)
Passage One
Questions 21 to 25 are based on the following passage.
Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,”the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.”Potato chips are a snack food for the world,”said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. ”Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips. would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.

21.It is the belief of Frito-Lay’s head of global marking that_____.
A) Potato chips can hardly be used as a weapon to dominate the world market
B) Their company must find new ways to promote domestic sales.
C) The light golden color enhances the charm of their company’s potato chips
D) People the world over enjoy eating their company’s potato chips

22.What do we learn about Frito-Lay from Paragraph 2?
A) Its products use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.

23.One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value

24.Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company's strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.

25.Frito-Lay's executives claim that the promoting of American food in the international market_____.
A) won't affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people
D) won’t spoil the taste of their chips

 

Passage Two
Question 26 to 30 are based on the following passage.
In communities north of Denver, residents are pitching in to help teachers and administrators as the Vrain school District tries to solve a $13.8 million budget shortage blamed on mismanagement. ”We’re worried about our teachers and principals, and we really don’t want to lose them because of this,” one parent sail. “If we can help ease their financial burden, we will. ”
Teachers are grateful, but know it may be years before the district is solvent(有综合能力的Frederick, students’ parents are buying classroom supplies and offering to pay for groceries and utilities to keep first-year teachers and principals in their jobs.
Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership donated $10,000 and forgave the district’s $10,750 bill for renting the driver educating cars. IBM contributed 4,500 packs of paper.
“We employ thousands of people in this community,”said Mitch Carson, a hospital chief executive, who helped raise funds.“We have children in the school, and we see how they could be affected.”
At Creek High School, three students started a website that displays newspaper articles, district information and an email forum(论坛Vrain School District?
 

27.How did the residents in the Vrain School District respond to the budget shortage?
A) They felt somewhat helpless about it.
B) They accused those responsible for it.
C) They pooled their efforts to help solve it.
D) They demanded a through investigation.

 

28.In the view of State Treasurer Mike Coffman, the educational budget shortage is_________.
A) unavoidable
B) unthinkable
C) insolvable
D) irreversible

 

29.Why did Coffman request an investigation?
A) To see if there was a deliberate cover-up of the problem.
B) To find out the extent of the consequences of the case.
C) To make sure that the school principals were innocent.
D) To stop the voters approving the $212 million bong issue.

 

30.Three high school students started a website in order to__________.
A) attract greater public attention to their needs
B) appeal to the public for contributions and donations
C) expose officials who neglected their duties
D) keep people properly informed of the crisis

Academic Center for Dentistry in Amsterdam, researchers put volunteers through two stressful experiences. In the first, a timed task that required memorizing a list followed by a short test, subjects through a gory(血淋淋的Rockefeller University in New York. But in the long run these hormones can have a harmful effect on the body and brain.
“Sustained stress is not good for you,”says Richard Morimoto, a researcher at Northwestern University in Illinois studying the effects of stress on longevity ,”It’s the occasional burst of stress or brief exposure to stress that could be protective.”

32. The word “shun”(Line 1,Para.1) most probably means________.
A) cut down on
B) stay away from
C) run out of
D) put up with

 

33.We can conclude from the study of the 158 nurses in 2001 that_______
A) people under stress tend to have a poor memory
B) people who can’t get their job done experience more stress
C) doing challenging work may be good for one’s health
D) stress will weaken the body’s defense against germs

 

34.In the experiment described in Paragraph 3,the video-watchers experienced a downturn in the antibody because______.
A) the video was not enjoyable at all
B) the outcome was beyond their control
C) they knew little about surgical procedures
D) they felt no pressure while watching the video

 

35.Dr. Bruce McEwen of Rockefeller University believes that______.
A) a person’s memory is determined by the level of hormones in his body
B) stress hormones have lasting positive effects on the brain
C) short bursts of stress hormones enhance memory function
D) a person’s memory improves with continued experience of stress.

36.If a mother adds ”but” to an apology,________.
A) she doesn’t feel that she should have apologized.
B) she does not realize that the child has been hurt
C) the child may find the apology easier to accept
D) the child may feel that he owes her an apology

 

37.According to the author, saying “I’m sorry you’re upset” most probably means“_____”
A) You have good reason to get upset
B) I’m aware you’re upset ,but I’m not to blame
C) I apologize for hurting your feelings
D) I’m at fault for making you upset

 

38.It is not advisable to use the general, all-covering apology because______.
A) it gets one into the habit of making empty promises
B) it may make the other person feel guilty
C) it is vague and ineffective
D) it is hurtful and insulting

 

39.We learn from the last paragraph that in teaching children to say sorry______.
A) the complexities involved should be ignored
B) their ages should be taken into account
C) parents need to set them a good example
D) parents should be patient and tolerant

 

40.It can be inferred from the passage that apologizing properly is _________.
A) a social issue calling for immediate attention
B) not necessary among family members
C) a sign of social progress
D) not as simple as it seems