So what were the key questions the judges had in mind when assessing the finalists? One of the most important areas concerned how thoroughly a company checks what is happening in other fields in order to incorporate new ideas into the development process. Many of the finalists impressed in the areas. Natura, for example, had demonstrated genuine energy in searching for new ways of producing their range of speciality breads. They had looked at styles of home cooking in different countries, as well as the possibility of exploiting new production technologies in order to achieve equally good results but on a high-volume production line.
What then occupied much of the judges’ thoughts was the quality of the links which the development team established with senior management, suppliers, the market and manufacturing. The best examples of the first category were found in small firms, where the individual entrepreneur at the top was clearly driving the innovation forward. 
Links with suppliers were also seen as an important factor, but not all supplier experiences were positive. Occasionally serious problems had to be solved where suppliers were working hard to meet specification, but the companies that the suppliers were using to adapt their machinery were not so efficient. This led to disappointing faults or fluctuations in quality.
But in conclusion the awards demonstrate that innovation isn’t just for high-tech internet companies, You can also be successful in mature markets with determination and skill.

知识点总结：
如何扩大背景知识： 阅读商务报刊 背景知识考察点： 1）人 新人的选择，executive 执行官的选择；员工的管理：激励问题、人员培训 2）公司的问题 公司的类型 管理； 运作 3）公司的运作 成本、产品的研发 市场和营销 安全生产 4）报告，报表

Questions 23-30（真题集TEST3- PART 3）
● You will hear the Purchasing Manager of a manufacturing company giving a presentation to senior management about four possible new suppliers.
● For each question (23-30), mark one letter (A, B or C) for the correct answer.
● After you have listened once, replay the recording.

23 The advantage of the first company is
A the size of the factory.
B the company of the MD.
C the production capacity.
24 The speaker is concerned that the first company lacks
A sufficient firm orders.
B fully trained staff.
C reliable distributors.
25 The speaker was initially impressing by the second company because of 
A its relationship with employees at the mines.
B its access to the raw materials needed.
C the methods it designed for checking safety in the mines.
26 The second company has problems because 
A air transport has limited capacity.
B the road networks are underdeveloped.
C the seaport is too far away.
27 The third factory visited by the speaker
A is owned by a worker’ co-operative.
B was established by a haulage company.
C has financial support from the government.
28 The components manufactured by the third factory
A do not reach the required standard.
B are not accompanied by a guarantee.
C do not match product specifications.
29 The final company visited by the speaker
A has rapidly gained a world-wide reputation.
B has recently increased its production area.
C has received a loan to improve technology.
30 The speaker recommends the final company because
A it has agreed to reduce its prices for large orders.
B it can produce goods within the required timescale.
C its products passed the inspection test she carried out.

答案：23 C 24 A 25 B 26 B 27 C 28 A 29 C 30 B

听力原文：
Woman: As you know, the main supplier of our components announced suddenly last month that they were closing down shortly, leaving us in a very difficult situation. I shortlisted four potential replacement suppliers, and have visited them all. I’ll report on each, though I’ve only found one company that meets our needs entirely.
Initially, I was optimistic about the first company I saw. I was given an enthusiastic welcome and generous hospitality by the MD, but when he took me on a tour of the factory, I began to have a few doubts about his commercial expertise. The factory is enormous a converted aircraft shed, I think, almost too big to be practical. There is certainly enough machinery to produce the quantities we need, and that, of course, is vital.
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